With millions of apps distributed worldwide (and growing), you have to wonder: how do apps make money?
While not every app is meant to make money, even the simplest apps can have a few effective monetization strategies up their sleeves. Whether it’s showing a small banner ad in a free calculator app or offering paid subscription tiers for an advanced health monitoring app, there are plenty of ways for apps to make money.
However, app monetization strategies are about as varying as the apps themselves. In this article, we’ll cover the basics of app monetization, compare monetization methods, and explore different strategies for making the most of your app – or the most money, that is.
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